Career Journey

Designing, building and shipping web applications, backend systems, APIs and AI-powered automation for clients across multiple industries.

• —Rebuilt a UAE visa & residency consultancy's website from WordPress to Next.js with 8-language support (incl. Arabic RTL), an admin CMS for publishing articles, and automated translation via GitHub Actions.
• —Engineered AI-powered Shopify marketing automation workflows for a US-based store owner using Zapier and Klaviyo, including customer segmentation, welcome emails, abandoned cart recovery, product recommendations, and follow-up campaigns.
• —Developed backend APIs and PostgreSQL database architecture for an international Django-based e-commerce platform while collaborating with a distributed development team.
• —Built financial modeling and forecasting solutions for business reporting, revenue analysis, expense tracking, and profit/loss forecasting for a steel fabrication company — a financial model with a KPI dashboard, project pipeline and what-if simulator in Excel.

Contributed to backend development, automation solutions, and AI-powered features while collaborating with the engineering team on client-focused software projects.

• —Developed and enhanced Python-based backend solutions and automation workflows.
• —Integrated LLaMA 3 and Gemini APIs for AI-powered market research functionality.
• —Worked with REST APIs, backend service integrations, and data processing workflows.
• —Reviewed, tested, and optimized Python code to improve reliability and maintainability.
• —Collaborated with developers to implement scalable backend features and business automation solutions.